Author Archives: Marty Densch

Automotive Oddities: A Yugo (Still on the Road?)

Lists of ‘best’ or ‘worst’ cars are always subjective, of course, and influenced strongly, if not entirely, by the biases of the writer.  Look at every list of ‘worst’ cars you can lay your hands on, though, and one car … Continue reading

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Posted in Car Shows, It's Not 3D But..., Marty Densch, Orphan Cars, Yugo | Leave a comment

A Weekend Orgy of Wisconsin Car Shows, part 3: Sunday Surprise

[There are plenty of reasons to look forward to summer but for auto enthusiasts it's all about car shows.  Sure, some parts of the country are lucky enough to have car show weather year round but here in the Midwest … Continue reading

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Posted in American Motors, Automotive History, BMW, Cadillac, Car Shows, Ford, It's Not 3D But..., Marty Densch, Plymouth, Willys | Leave a comment

A Weekend Orgy of Wisconsin Car Shows, part 2: Saturday Trifecta

[There are plenty of reasons to look forward to summer but for auto enthusiasts it's all about car shows.  Sure, some parts of the country are lucky enough to have car show weather year round but here in the Midwest … Continue reading

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Posted in Automotive History, BMW, Car Clubs, Car Collecting, Car Shows, It's Not 3D But..., Marty Densch, Motorsports, Volkswagen | Leave a comment

A Weekend Orgy of Wisconsin Car Shows, part 1: Friday in Monroe

[There are plenty of reasons to look forward to summer but for auto enthusiasts it's all about car shows.  Sure, some parts of the country are lucky enough to have car show weather year round but here in the Midwest … Continue reading

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Posted in American Motors, Automotive History, Buick, Car Collecting, Car Shows, Chrysler, Chrysler, Dodge, Ford, It's Not 3D But..., Marty Densch, Mercury | Leave a comment

Automotive Oddities: The Magic Skyway Mustang

Lee Iococca left no marketing stone unturned when the Ford Mustang was launched in 1964.  It was a happy coincidence, perhaps, that the New York World’s Fair would be opening about the same time as the Mustang’s introduction, giving Iococca … Continue reading

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Posted in Automotive History, Ford, History, It's Not 3D But..., Marketing, Marty Densch, Mustang Anniversary | Leave a comment

The Car, The Milestone, The Mustang

The Mustang at 50.  It’s a milestone that some people don’t achieve, let alone an automobile.  The Chevrolet Suburban and Corvette are the only two U. S. name plates that have been around longer and the Corvette’s history is a … Continue reading

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Posted in Automotive History, Car Shows, Ford, It's Not 3D But..., Marty Densch, Mustang Anniversary | Leave a comment

A Horse By Any Other Name?

As the Ford Mustang’s 50th anniversary approaches (I will be attending the celebration in Charlotte, N.C.) and we reflect on the rather singular accomplishment of an automotive nameplate staying in continuous production for half a century, we might also reflect … Continue reading

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Posted in Advertising, Automotive History, Ford, History, It's Not 3D But..., Marketing, Marty Densch | Leave a comment

What You Say About Yourself Says A Lot About Yourself, 2014

Last year’s Chicago Auto Show was boring enough that I found myself actually noticing the meaningless slogans that car makers come up with to . . . well, I’m not really sure why they do it, I guess it’s the … Continue reading

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Posted in Acura, Advertising, Cadillac, Car Shows, Chrysler, Honda, It's Not 3D But..., Marketing, Marty Densch | Leave a comment

Tools For The Smart Car Shopper, 1934

Knowing my penchant for old maps, a friend of a friend sent me a large envelope full of midwest road maps from the 1930s that had been stashed away at the home of a relative.  Nestled amongst the Illinois and … Continue reading

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Posted in Advertising, Automotive History, GM, History, It's Not 3D But..., Look At What I Found!, Marketing, Marty Densch | Leave a comment

This May Be The Holy Grail Of Wisconsin Maps

  My research into the history of Wisconsin’s highway system has led me to building a collection of maps, some originals, some copies.  Among them are official highway maps from the 1920s, ’30s, ’40s and ’50s as well copies of … Continue reading

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Posted in Automotive History, History, It's Not 3D But..., Maps, Marty Densch | Leave a comment