Category Archives: Advertising

A Most Unusual Way to Sell Cars

Humor can be an effective advertising tool even if you’re selling cars. In 1969 American Motors produced a television commercial for its mid-sized Rebel that is considered by some to be one of the best TV car spots ever created. … Continue reading

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A Horse By Any Other Name?

As the Ford Mustang’s 50th anniversary approaches (I will be attending the celebration in Charlotte, N.C.) and we reflect on the rather singular accomplishment of an automotive nameplate staying in continuous production for half a century, we might also reflect … Continue reading

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Posted in Advertising, Automotive History, Ford, History, It's Not 3D But..., Marketing, Marty Densch | Leave a comment

Driving Against Traffic: Is Ford’s Parody More Smug Than Cadillac’s “Poolside” ELR Ad?

It seems to me that most of the folks who write about cars and the car biz (and also commenters outside the automotive world) who have bothered to comment about Cadillac’s ELR commercial, “Poolside”, with actor Neal McDonough, have been … Continue reading

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What You Say About Yourself Says A Lot About Yourself, 2014

Last year’s Chicago Auto Show was boring enough that I found myself actually noticing the meaningless slogans that car makers come up with to . . . well, I’m not really sure why they do it, I guess it’s the … Continue reading

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Posted in Acura, Advertising, Cadillac, Car Shows, Chrysler, Honda, It's Not 3D But..., Marketing, Marty Densch | Leave a comment

Tools For The Smart Car Shopper, 1934

Knowing my penchant for old maps, a friend of a friend sent me a large envelope full of midwest road maps from the 1930s that had been stashed away at the home of a relative.  Nestled amongst the Illinois and … Continue reading

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Posted in Advertising, Automotive History, GM, History, It's Not 3D But..., Look At What I Found!, Marketing, Marty Densch | Leave a comment

Antique Auto Advertising: America Takes On The Imports – Ford Pinto

For this episode of Antique Auto Advertising I decided to look back at when the American car companies first started taking small imported cars seriously. Oh, there was a brief flirtation with compacts like the Ford Falcon and the Chevy … Continue reading

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Antique Auto Advertising: The Three Stooges Pitch Instant Simoniz

The date of this television commercial the Three Stooges shot for Simoniz isn’t clear, but since ‘Curly Joe’ DeRita is in it, this must date to after 1959, when the Stooges had a comeback following the television syndication of their … Continue reading

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What You Say About Yourself Says A Lot About Yourself

Here’s a brilliant observation:  Corporate slogans are as old as corporations.  Some are classic such as “Better Living Through Chemistry” (ironic, too, I suppose) or “The Quality Goes In Before The Name Goes On”.  Not all carmakers bother with making … Continue reading

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Posted in Advertising, Audi, Cadillac, Car Shows, Chevrolet, GMC, Hyundai, It's Not 3D But..., Marty Densch, Mercedes-Benz, Volkswagen | Leave a comment

Antique Auto Advertising: It’s The New Motoramic Chevrolet! 10 Jam Handy Commercials From 1955

1955 was a big year for Chevy. It marked the introduction of Chevrolet’s first V8 engine, what would become known as the “small block Chevy”. It also marked a dramatic change in styling from the dowdy cars of the early … Continue reading

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The Triumph of the Beta Male. Would Volkswagen Mock Women Like They Mock Men?

I don’t know whether it’s the fact that about 80% of consumer purchase decisions in the US are made by women, or if the Mad Men of the advertising industry have all become beta males, but that industry is clearly … Continue reading

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Posted in Advertising, Volkswagen | Leave a comment