Category Archives: Marketing

A Most Unusual Way to Sell Cars

Humor can be an effective advertising tool even if you’re selling cars. In 1969 American Motors produced a television commercial for its mid-sized Rebel that is considered by some to be one of the best TV car spots ever created. … Continue reading

Share
Posted in Advertising, Antique Auto Advertising, History, It's Not 3D But..., Marketing, Marty Densch, Mitchell | Leave a comment

Automotive Oddities: The Magic Skyway Mustang

Lee Iococca left no marketing stone unturned when the Ford Mustang was launched in 1964.  It was a happy coincidence, perhaps, that the New York World’s Fair would be opening about the same time as the Mustang’s introduction, giving Iococca … Continue reading

Share
Posted in Automotive History, Ford, History, It's Not 3D But..., Marketing, Marty Densch, Mustang Anniversary | Leave a comment

A Horse By Any Other Name?

As the Ford Mustang’s 50th anniversary approaches (I will be attending the celebration in Charlotte, N.C.) and we reflect on the rather singular accomplishment of an automotive nameplate staying in continuous production for half a century, we might also reflect … Continue reading

Share
Posted in Advertising, Automotive History, Ford, History, It's Not 3D But..., Marketing, Marty Densch | Leave a comment

What You Say About Yourself Says A Lot About Yourself, 2014

Last year’s Chicago Auto Show was boring enough that I found myself actually noticing the meaningless slogans that car makers come up with to . . . well, I’m not really sure why they do it, I guess it’s the … Continue reading

Share
Posted in Acura, Advertising, Cadillac, Car Shows, Chrysler, Honda, It's Not 3D But..., Marketing, Marty Densch | Leave a comment

Tools For The Smart Car Shopper, 1934

Knowing my penchant for old maps, a friend of a friend sent me a large envelope full of midwest road maps from the 1930s that had been stashed away at the home of a relative.  Nestled amongst the Illinois and … Continue reading

Share
Posted in Advertising, Automotive History, GM, History, It's Not 3D But..., Look At What I Found!, Marketing, Marty Densch | Leave a comment

Scarborough’s Tour Book, 1917

Early motorists faced many challenges – awful roads, angry farmers who detested their presence, mechanical breakdowns, a dearth of filling stations, etc. – but one of the biggest challenges was just finding one’s way.  Until 1917 there were no official, … Continue reading

Share
Posted in Automotive History, History, It's Not 3D But..., Look At What I Found!, Maps, Marketing, Marty Densch, Road Trips | Leave a comment

2013 Chicago Auto Show: The Tchotchkes

Press previews for this year’s Chicago Auto Show were unusually low key.  To give you an idea of just how low key it was, one of the most exciting reveals was the refreshed Toyota Avalon.  Really.  The tchotchkes, those inexpensive … Continue reading

Share
Posted in Car Shows, Chrysler, It's Not 3D But..., Jaguar, Land Rover, Marketing, Marty Densch, Scion | Leave a comment

Feeding The Press

When a car maker springs for lunch they usually expect something in return – like your undivided  attention for 20 minutes. At the MAMA (Midwest Automotive Media Association) Spring Rally at Road America today Dodge’s SRT division bought lunch so … Continue reading

Share
Posted in Dodge, It's Not 3D But..., Marketing, Marty Densch | Leave a comment

GM’s Historically Inaccurate “Woodward Avenue” Testing Schedule for ZL1

From GM: To test the chassis and suspension components to ensure they were up to repeated hard-start launches typical at the drag strip, engineers subjected the ZL1 to the grueling “Woodward Avenue Schedule” at the GM Milford Proving Ground. Named … Continue reading

Share
Posted in Automotive History, Chevrolet, Marketing | Tagged | Leave a comment

Those That Live by the Celebrity Sword, Die by it Too

Maybe hitching your wagon to some celebrity’s fame may not be the best way to market your wares. Last fall GM arranged for West Coast Customs to do their thing to a CTS-V coupe for Justin Bieber. That generosity was … Continue reading

Share
Posted in Advertising, Fisker, Marketing | Tagged , , | 2 Comments