2013 NAIAS: 2014 Cadillac ELR

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I’m sure that some wags will compare the new Cadillac ELR to the late and unlamented Cadillac Cimmaron and talk about badge engineering. The Cimarron was based on the Chevy Cavalier and was one of the most brand-damaging things Cadillac ever did. While it’s true that the ELR is based on the Chevy Volt, unlike the Cimarron, which was obviously just another GM J-Body, nobody could confuse the new extended range Cadillac with the Volt. The ELR is a virtual copy of Cadillac’s acclaimed Converj concept revealed a couple of years ago and nobody could mistake it for anything but a Cadillac. On the inside, while the ELR shares its technology with the Volt, it doesn’t share the Volt’s Apple influenced interior design, substituting hand stitched and fitted leather for the Volt’s glossy white plastic. I think it’s going to be a hit. It looks great, has green cred and it’s unique. The only thing close to it, in terms of an eco friendly luxury car, is Lexus’ version of the Prius, the CT 200h and the ELR simply makes the CT 200h look plain.

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