While General Motors was getting excited about the all-new seventh generation Corvette and the Cadillac ELR extended range EV, Ford stole some of their thunder in the most important part of the North American market, full-size pickup trucks. Only last month GM introduced the new Chevy Silverado and GMC Sierra at a press event and apparently the marketers in the RenCen decided they didn’t have to do anything special about their new pickups for the NAIAS. GMC didn’t even have any press conference at all. So instead of the 5,000+ journalists writing about the Silverado/Sierra twins, they wrote about the Ford Atlas concept, an early look at the 2015 F-150. The GM pickups, like the Atlas, continue the trend of larger and taller trucks. I’m not very tall, only 5’6″, and if fullsize American pickups get any taller, I won’t be able to see over the bed.
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