2013 NAIAS: Hyundai HCD-14 Genesis Concept, One of the Hits of the Show

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One of the hits of the 2013 NAIAS media preview was the Hyundai HCD-14 concept, a preview of how Hyundai will be taking the Genesis lineup, particularly the coupe.  Pete DeLorenzo, who’s gotten some criticism from the Corvette faithful for failing to genuflect before the new C7, called the HCD-14 “unexpectedly gorgeous”, “beautiful in an almost brutish sense”, and “a grand slam home run”.

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Though I’m not as bowled over by the car as Peter was, it is a striking car with some very good lines. One thing that Hyundai’s designers in their California studio did that you haven’t seen lately because of the need for aero, is a slightly forward leaning front end – something that was most effectively implemented in the classic Jaguar XJs. That forward lean in the front end is mirrored, in profile view, in the rearward leaning back end, nicely bookending the long flanks of the coupish four door. Of course the HCD-14 continues the current trend of high waisted cars with gun slit windows, but within today’s styling conventions I can see why it was a hit with the media. By the way, a lot of people have commented about Hyundai’s clunky name for the car since HCD-14 seems like just another alphanumeric. As far as I can remember, all Hyundai concepts since they opened the Hyundai/Kia technical and design center in Irvine, California in the 1990s have been given the HCD tag, it stands for Hyundai Concept Design.

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