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The product planners at Kia have an interesting dilemma, how do they stake out a market position that increases their sales without stepping on the toes of their corporate big brother Hyundai by cannibalizing sales from that brand? With chief stylist Peter Schreyer giving Kia a more upscale look, more an more people are considering the brand instead of just regarding it as a cheap Korean car and Kia needed something to offer those wanting something a bit larger and more luxurious than the midsize Optima. With Hyundai having established the luxury Genesis brand (which already has lower prices than traditional luxury brands) that doesn’t give Kia much room to operate, so to enter the entry level luxury game, Kia slipped in below Genesis with the Cadenza, based on Hyundai’s V6 powered FWD Azera platform. Before the introduction of the Genesis sedan and coupe, Azera was the top of the Hyundai line in North America. With the success of the Genesis, the Azera has become less vital to Hyundai’s plans here, so its platform could be safely shared with Kia.