The “Custom Camaro” was one of the first 16 Hot Wheels diecast model cars issued when Mattel founder Elliot Handler started that toy line in 1968, in part so that the company would have a hot seller with boys, to go with their previous smash hit that continues to be popular with girls, Barbie. So Chevy has a longstanding relationship with the Hot Wheels brand and last year they had an electric green Hot Wheels Camaro concept car on the auto show circuit. At this year’s NAIAS Chevy brought out the production version, in a slightly more sedate Kinetic Blue. That’s right, production version as in a full size Hot Wheels cars that you can buy. Chevy says that this is the “First-ever drivable Hot Wheels production model”, though it isn’t the first Hot Wheels branded car that GM has sold. In 2002, Pontiac sold a Hot Wheels edition Grand Am. Apparently the difference is that Mattel didn’t bother to make a 1:64 scale model of that Pontiac, whereas you’ll be able to buy both big and little versions of the 2013 Hot Wheels Camaro.
Available on both V6 and LS V8 models, in both coupe and convertible bodies, the Hot Wheels package will set you back the cost of 6,995 1:64 scale Hot Wheels Camaros at your neighborhood Kmart. Besides the obligatory Hot Wheels logos all over the interior and exterior, perhaps the most distinctive thing about the HWC are the wheels, which duplicate the look of classic Hot Wheels wheels only with a thin red stripe at the perimeter, to give the appearance of the original “red line” tires used by Mattel in 1968.
Note: With the blue car, orange track and red striped wheels, if you’re using anaglyph 3D glasses, you might want to select Dubois or grey scale anaglyphs to avoid retinal flashing.
Press release after the jump:
Chevrolet launches full-scale Camaro Hot Wheels® Edition
First-ever drivable Hot Wheels production model
Zurich – The dream of millions of Hot Wheels® fans of all ages will come to life when the Camaro Hot Wheels® Edition arrives at Chevrolet dealerships early next year. This is the first time a full-size production Hot Wheels® car has been offered for sale by any manufacturer.
Blister packaging and orange race track not included.
“Millions of us grew up playing with Hot Wheels,” said Chris Perry, vice president of Chevrolet Marketing. “Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages.”
The Camaro Hot Wheels® Edition debuted at the Specialty Equipment Market Association (SEMA) Show in Las Vegas on Monday. A special run of the Camaro Hot Wheels® Edition will be produced in the first quarter of 2013 – and like the collectable toys on which it is based – when they’re gone, they’re gone.
“It’s been nearly 20 years since I started designing cars for Hot Wheels and I have yet to drive one home,” said Felix Holst, vice president of creative for the Mattel Wheels Division. “Personally, I can’t wait to open the doors and see the Hot Wheels Camaro sitting in the garage.”
The appearance of the Camaro Hot Wheels® Edition echoes the cues that Hot Wheels enthusiasts recognize, including a vibrant, graphics-accented metallic paint scheme. The result is instantly recognizable as a Hot Wheels.
The Camaro Hot Wheels® Edition is available in V8 coupe with manual or automatic transmission, blending exterior cues of the high-performance Camaro ZL1 with a Kinetic Blue exterior color and unique graphics. Exterior highlights include:
- ZL1 rear spoiler
- ZL1 front upper grille
- Ground effects package, including front splitter and rocker treatment
- Black 20-inch wheels
- Two-tone matte hood graphic and rear taillight panel “blackout” graphic
- Fender “flame” graphics
- Hot Wheels grille and decklid logos.
On the inside, a black leather-trimmed interior is accented with red and black seat stitching with the Hot Wheels logo embroidered on the front seats. The instrument panel and door inserts are black, with the Hot Wheels-style flame decal on each door. Hot Wheels® Edition sill plates also distinguish the car, along with Camaro-logo premium floor mats with red edging.
The Camaro Hot Wheels® Edition features a 6.2L V8 coupled with a manual transmission that churns out 432 horsepower (318 kW) and 569 Nm of torque, or an automatic which develops 405 hp (298 kW) and 556 Nm of torque. The latter features fuel-saving Active Fuel Management.
The Camaro Hot Wheels® Edition, which comes with a seven-inch touchscreen full color radio with Bluetooth hands free and audio streaming, will be available to order in Europe as of November 8, 2012. The package price for Europe will be announced shortly.
FAST FACT: The original Custom Camaro 1:64-scale toy from 1968 was one of the original16 Hot Wheels issued and remains one of the most valuable Hot Wheels toys among collectors.
Hot Wheels® is a registered trademark of Mattel, Inc. All rights reserved.