As mentioned below, Ford stole a lot of GM’s new pickup truck thunder by introducing the Atlas Concept, the 2015 F-150 in all but name, at their big press conference in Joe Louis Arena. Come to think of it, maybe it was the only way to get the autojournos’ attention. In years past, Ford used Cobo Arena but Cobo’s basketball stadium is being converted to convention floor space in the convention center’s renovation. When you have thousands of journalists sitting through what would otherwise have been an unexciting press conference about Ford’s commercial vehicles, the revised Transit Connect and the introduction of a North American version of Ford’s full-size Euro Transit, that’s replacing the E Series trucks, better known as the Econoline, one way to get their attention is to bring out something unexpected, like the
next F-150 Atlas.
Of course some of the Atlas’ trick active aero tricks won’t make it to production but I bet when the 2015 F-150 appears in dealerships, it’ll look pretty much like the Atlas. It continues the trend towards larger and taller pickups. No wonder Ford offers an accessory step for the bed. I wonder if anyone’s going to notice the fact that the Atlas has a “Hoffmeister kink”, the way the belt line kicks up in the rear doors, a styling trick more commonly associated with BMWs.