The First Ford F-Series Pickup, 1948 F-1

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Right next to the new Atlas pickup concept in Ford’s display at the NAIAS, Ford showed off their pickup truck heritage, with a gleaming black 1948 F-1 on the stand. The F-1 was Ford’s first dedicated pickup  truck. Introduced in 1948, it was FoMoCo’s first pickup that was not based on a car, as the Model TT and Model AA trucks were. Billed as the “Bonus Built” trucks with the “million dollar cab”, supposedly how much Ford spent on designing the interior, with “living room comfort” (bench seats with coil springs) and “picture window visibility” (a single piece windshield) the 1948 Ford pickups were revolutionary in paying attention to driver comfort and convenience. Previously, truck makers treated their truck interiors in as utilitarian a fashion as they could. The F-1 even had sun visors and an ashtray.  You can trace today’s luxurious pickups, like the F-150’s Platinum trim line, straight back to the original F Series in 1948. The F-1 was a big deal with a capital B and a capital D.  The 1948 F-Series was sold in eight different weight ratings, with pickup, panel truck, express, stake, flat bed, and school bus bodies, as well as both conventional and cab-over engine layouts, and Ford advertised 139 different models. This F-1, though, looks like a regular old “half ton” pickup.

1948 Ford Truck 'Bonus Built' advertisement

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One Response to The First Ford F-Series Pickup, 1948 F-1

  1. Pingback: 1948 Ford F-1 | Cars In Depth

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