Mercedes-Benz Concept Style Coupe in 3D Video

Start the YouTube 3D video player. Click on the 3D icon in the menu bar to select 2D or your choice of stereo 3D formats.

One might think that after Daimler introduced the new Mercedes Benz CLA at the Detroit show and followed that up with a high profile Super Bowl ad campaign that included supermodel Kate Upton, that Chicago consumers would be able to see the car at the Chicago Auto Show. Instead M-B decided to bring the CLA to New York City for New York Fashion Week, for which Mercedes-Benz is the title sponsor. Perhaps after the Super Bowl ad hyped the CLA’s supposedly surprisingly low $30K price, M-B wants to associate it with  upscale fashion to give the message that it may be less expensive than one would expect a Benz to be but that it’s still an upscale car. Either way, folks in Chicago won’t get to see the CLA this time around. Instead M-B brought to Chicago the concept on which the CLA was based, the Concept Style Coupe introduced at the 2012 Beijing Auto Show. The logistics, marketing and politics of what cars get featured at what auto shows sure can get complicated.

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