Car designers like to be groundbreakers but more often than not they follow trends and fads. I’m pretty sure that the trend of using matte finishes started with the rat rod / hot rod community, when someone decided that primer black looked pretty good. Now, instead of covering up some patina on a rusty old Bucket T, you see it as a premium finish on Lamborghinis, only in metallic blue that requires a special cleaner just to keep the fingerprints to a minimum. At the Chicago auto show media preview there were a bunch of cars with factory matte paint jobs, but you know that a trend is about played out when you see factory matte paint jobs on VW Beetles and Fiat 500s.
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