World Premiere: Detroit Electric SP:01 – Exclusive 3D Video

Start the YouTube 3D video player. Click on the 3D icon in the menu bar to select 2D or your choice of stereo 3D formats.

Detroit Electric’s CEO Albert Lam, the company’s North American chief Don Graunstadt, and designer Jerry Chung introduce their company and their first car, the SP:01. You’ll have to skip about 30 minutes worth of politicians telling us how wonderful they are to get to the good parts, though you might just want to turn the sound down and start watching at the 13:50 mark, when I panned the cameras up to the beautifully decorated arched ceiling of the lobby of Albert Kahn’s amazing Fisher Building.

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