Over at Dean’s Garage, where retired car designers hang out, Dick Ruzzin, who was a junior designer in the Oldsmobile styling studio when the landmark 1966 Toronado was being developed, gives his perspective on how the Toronado came about. Ruzzin is careful to apportion credit to a number of people, particularly Don Logerquist, who originated the famous “red rendering” that became the Toronado.
After approval by Chuck Jordan and Irv Rybicki, Logerquist and Dave North started working on the design, under the direction of Stan Wilen, who ran the Olds studio. Bill Mitchell had a role in suggesting the sweeping sail panel that ties the roof to Ruzzin’s Kamm back, cribbed from the “breadvan” Ferrari. The character line that connects the front and rear fender flares was Wilen’s idea to accommodate Mitchell’s affection for cars with a lower window “frame”.
It’s a fascinating read and I encourage you to check it out. Also check out our photo gallery with 1966 Toronados from the General Motors Heritage Center, Ken Lingenfelter’s collection, the 2012 Eyes on Design show and the Packard Proving Grounds’ annual show Cars R Stars.