A 3D Video Tour of Ford’s Piquette Avenue Factory – Where The Model T Was Born

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Ever seen a Model T Snowmobile? How about another conversion that turned a Ford fliver into a tractor? A four wheel drive Model T? All of them and more are at the Piquette Avenue “T-Plex”, the museum in the building where Henry Ford and his associates developed and first built the revolutionary Model T, the car that put America and the world on motorized wheels. The Piquette plant was not the first Ford Motor Company factory, that was over on Mack Avenue, but it was here Henry Ford became one of the biggest car companies in the United States, a major player in the burgeoning new industry. That success allowed him to experiment with the idea of a small, lightweight and inexpensive car, a car for everyone, the Model T. Henry, though, was a piece of work, and while the Model T was revolutionary for its day, that day soon passed as other automotive pioneers made more modern motor cars. The Model T indeed changed over the years, but under those changes, it was still 1908 technology, and in those early days technology improved at a fast pace. First Chevrolet, and then the Dodge brothers started selling more sophisticated low priced cars. As a matter of fact, one of the reasons why the Dodges decided to sell cars under their own names in 1914, after having become wealthy supplying FoMoCo with rolling chassis and components starting in 1903, was that they were good engineers and they wanted to make a modern motor car. By the time the Model T started selling in huge numbers it was obsolete. It continued to sell well because Ford kept figuring out ways to make it cheaper.

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