One of the Last of a Breed: 1973 Ford F-250 Hackney Good Humor Truck

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In his day job, Mike Berardi is the director of service engineering for Ford Motor Company, though he moonlights as a Good Humor man. I suppose that makes his wife Sue, a Good Humor lady, since she accompanies Mike and “Cream Puff”, their 1973 Ford F-250 based Good Humor truck, when they take it to car shows and other special events. Sometimes they sell the ice cream, other times they’re hired to give it away, but either way children of all ages smile when they see the white trucks with the distinctive Good Humor logo. Mike told me that this is an authentic Hackney Brothers built Good Humor truck, one of only two assembled in 1973. As the 1970s went on and gasoline started getting more expensive after the first oil crisis in the wake of the Yom Kippur war, and the Good Humor company started turning away from truck sales. Though Good Humor and Hackney had switched to step-vans starting in 1969, responding to competition from Mister Softee trucks, a Florida distributor had two F-250 based Good Humor trucks made by Hackney in 1973 so they could sell ice cream along a boardwalk. That makes the Berardi’s Cream Puff one of the last two tradition Good Humor trucks ever made. I first spotted it at the Mustang Memories show held last summer on the grounds of Ford’s world headquarters and more recently the Berardis were slinging ice cream bars at Greenfield Village’s Motor Muster.

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