In the previous post, I mentioned how the AMC designers made some outstanding color choices for the AMX. In the late 1960s and early 1970s “high impact” colors became popular in Detroit. The colors themselves weren’t the only things with high impact as the marketing teams tried to match the color chemists’ efforts with names like Chrysler’s Plum Crazy, Chevy’s Hugger Orange, and Ford’s Grabber Blue. A slightly lighter shade than Ford’s high impact blue was AMC’s own Big Bad Blue.
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