The base Range Rover is a pretty luxurious vehicle, starting at a bit over $80,000. Take a base RR, put in the 550 HP version of the corporate V8 and another $100K or more worth of high end and bespoke appointments by Jaguar Land Rover Special Vehicles and you get the Range Rover SVAutobiography (one word, please). It has a stunning black over silver two tone paint job and an interior (and reclining rear seats) that will satisfy the most discriminating of Chinese entrepreneurs (or party connected cronies). At the New York auto show press conference introducing the RR SVA, Gerry McGovern, Jaguar Land Rover’s director of design, alluded to the maximum Range Rover as being at home in New York’s affluent Hamptons, and closed his description of the SVAutobiography with, “And, it’s very expensive.” I’m surprised that they didn’t just call it the Range Rover Very Expensive since the price tag is surely part of the appeal. Veblen goods indeed.
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