Working the Auction

Mecum auction assistant

Mecum Auction Assistant

David McDevitt’s piece on his experience as an auctioneer sent me back to my photo albums looking for some shots I took of Mecum’s first annual vintage tractor auction last summer.  It was held in Walworth, Wis., which is the center of some of southern Wisconsin’s and northern Illinois’ richest farm land.

Coaxing a reluctant bidder

Coaxing a reluctant bidder

I was fascinated by the efforts of the auction assistants working the crowd, keeping reluctant bidders in the game.  The assistant pictured here — I think her name was Debbie — was particularly aggressive and effective.  (Oh, and she did coax one more bid out the bidder but that’s as far as he would go.  Someone else won.)

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One Response to Working the Auction

  1. Scott Kelley says:

    Interesting psychology at work to encourage bidders to bid some more.

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