After Ford bought Lincoln in the early 1920s, the luxury car maker was still using chassis and engines designed by Henry Leland when this car was built in 1929. By then, though, Edsel Ford was beginning to put his brand of style on the marque, working with leading custom body makers. In 1925 commissioned Gorham silversmiths to design a radiator cap / mascot that would be the brand’s identity. Edsel decided to make the greyhound Lincoln’s standard hood ornament / radiator cap because it represented speed, stamina and beauty. Go to The Truth About Cars for the full story on Edsel Ford’s dog (and Sir William Lyons’ quite similar cat).
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