Chevy Sonics Parade on Woodward

Start the YouTube video player. Click on the red 3D icon that will appear in the menu bar to select 2D or your choice of stereo 3D formats.

GM used Chevrolet’s centennial parade on Woodward to publicize their current new products, the Chevy Volt, the Camaro convertible and the Sonic, the subcompact replacement for the not very well regarded Aveo. Though some have said that the Sonic represents a new way of thinking at the bailed out automaker, others stress the platforms origins at GM’s Korean subsidiary Daewoo. I’m willing to keep an open mind, but I do think that Chevy should skip the vinyl graphics packages that it plans on offering customers so they can “customize” their Sonics. Since the 1960s, automakers have chased the “youth market” with stunts like those vinyl decals but predicting what young people will like is a bit like herding cats. Rather than offer factory “customs”, put that money into the product itself, make an inexpensive and reliable car, and young folks will naturally gravitate to it.

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