Antique Auto Advertising – Chevrolet Leader News

Before television, car companies advertised their products to audiences at movie theaters. Movie operators were always looking for inexpensive or free filler between features and the car companies obliged. Ford had their own in-house studio, Ford Motion Picture Laboratories, though they eventually turned to outside firms as GM had done from the silent film days. The Jam Handy Organization produced most of GM’s promotional and internal educational and motivational films for most of the 20th century. They produced the commercials with Dinah Shore urging Americans to “See The USA In Your Chevrolet”. In the 1930s, JHO started producing a series of newsreels called Chevrolet Leader News, that entertained and informed while not too subtly featuring Chevy cars and trucks. This is the first of that series.

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