Antique Auto Advertising: Chevrolet Leader News Vol. 1, No. 2

A reader asked if we’d make this a regular feature so we’re going to start running vintage promotional films and ads from car companies on Fridays, along with our Car Tunes feature. This film was the second edition in the Jam Handy Organization’s Chevrolet Leader News newsreels that were distributed to movie theater operators, who appreciated the free content. The Chevy newsreels weren’t just advertising, and tried to inform and entertain while giving prominent product placement to Chevy cars and trucks.

This episode includes stories on the construction of U.S. 1 linking Key West, Florida with the mainland; a Baltimore ceremony awarding large Chevrolet keys to the oldest auto plant employees; a man leading a pony with his Chevrolet; the “Evans Auto-Railer,” an automobile that runs down railroad tracks in Jackson, Michigan; old automobile advertising; a travelogue sequence set in St. Augustine, Florida, the oldest city in North America; and swimsuit models riding atop a Chevrolet in Florida.

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