2012 NAIAS: My Chevy Camaro ZL1 Carbon Concept TimeSplice Experience (In Real 3D)

Car guys and gals may be satisfied with all the shiny new cars and concepts at the 2012 NAIAS, but the families they bring to the show may have shorter automotive attention spans, so the manufacturers’ displays are filled with all sorts of interactive activities that engage kids and moms (and not coincidentally put the brand in their brains – note how the sequence above ends with a shot of the front end of the Camaro and how the brand name is in every shot – you could share links to the photos with your friends via Facebook and Twitter right from the Chevy stand). Chevrolet has been using what they call the TimeSplice experience at auto shows over the past year or so. What it is is a lenticular array of cameras arranged in a semi-circle around a car. People are encouraged to jump or dance, the cameras capture their motions, and the sequence of photos is combined into an animated GIF file to give you a quasi 3D look at the action, frozen in time. Though it isn’t displayed in stereo, the term 3D isn’t entirely inappropriate because the software that is used to synchronized and trigger the cameras is similar to that used in 3D rigs. As a matter of fact, Stereo Data Maker, which is used for our own 3D still photo rig here at Cars In Depth, can be configured to operate a lenticular setup. I thought it would be a bit “meta” to get a 3D view of the TimeSplice experience.

Start the YouTube 3D video player. Click on the red 3D icon that will appear  in the menu bar to select 2D or your choice of stereo 3D formats.

This entry was posted in 3D Imagery, 3D Technology, 3D Video, Advertising, Car Shows, Chevrolet, NAIAS and tagged , , . Bookmark the permalink.

One Response to 2012 NAIAS: My Chevy Camaro ZL1 Carbon Concept TimeSplice Experience (In Real 3D)

  1. Pingback: 2012 NAIAS: Chevrolet Camaro ZL1 Carbon Concept | Cars In Depth

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