GM introduced its new small crossover at the NAIAS and some critics wondered why the car was introduced as a Buick and not as a Chevy. One reason is China, where Buick is GM’s strongest brand. Another reason is ATP, or average transaction price. All the US car companies have been working at improving the prices their dealers ultimately get for their cars. Ford has had good acceptance rates for its higher trim lines, like the Platinum versions of the Focus and Fiesta. In some ways, the success of those premium small cars mean that American consumers are getting to be more like Europeans, who have no problem paying premium prices for well equipped small cars. So maybe GM selling the Encore as a Buick is part of that strategy. If the Encore sells well, though, I think we can expect there to be a Chevy version.
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