Toy Fair: Hot Wheels “Apptivity Action” Sets Replace Iconic Orange Track With iPad

The Kia Trackster was a big hit at the Chicago Auto Show. At the Toy Fair in New York City, one of the biggest hits of that show also had something to do with cars. Mattel introduced its Apptivity Action games that integrate the actions of real world objects with video games playing on an iPad. Using a patented process that Mattel brands “Active Touch”, the iPad recognizes the toy and its functions. The first of their Apptivity Action games to be introduced comes with two Hot Wheels cars specially equipped with electronics and scratch-free wheels, and three different racing games. With the Hot Wheels games, the road moves under the toy which you have to maneuver properly to advance in the game. Three different racing games are included and gameplay is intuitive; you just move the car along the track on the iPad’s screen. The Hot Wheels Apptivity set will go on sale in May with a suggested retail price  of $19.99. No word yet if the set will include a car modeled after the Camaro Hot Wheels concept now on the show circuit.

To view the entire photo gallery in your choice of 2D or stereo 3D formats, click here for a Flash player or here for an HTML applet

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