Ford always had a problem distinguishing the now shuttered Mercury brand from similar Ford products. The early 1960s was a time of innovation and gadgetry in the American auto industry so I suppose it wasn’t considered outlandish to have a back window that rolled down to allow better ventilation. Though air conditioning was available by then, it was a very expensive and not very frequently ordered option. As stylists in the 1950s experimented with new body shapes, one influential design was the1953 Packard Balboa-X concept car with a slightly reversed backlight angle. That show car’s fabricators, the Mitchell-Bentley company, patented a retractable backlight for it, but when Packard decided not to use it, the rights were sold to Ford. Reversed backlights with retractable glass started showing up on Lincolns in the late 1950s. After Robert McNamara, Ford’s president, had made a rare business misstep hoping to reduce costs by rationalizing the Ford and Mercury bodies around that same time, by 1963 Mercurys needed a distinguishing feature. Hence the distinctive Mercury reverse backlight roofline and the Breezeway option, available from 1963 to 1968. They say that the past is a foreign country, people act differently there. In the ad, a girl in the back seat turns around to enjoy the breeze as she leans on the back window ledge. It seems strange to see a child in a car without some kind of restraint. Today, driving with your child unrestrained might get you accused of child neglect or abuse.
What folks are saying:
"...I've been over to Cars In Depth on many occasions. Barring the whole 3D thing which drives me up the wall (that's a personal thing, though), I like the content, the writing, and the simple formatting. You do a great job over there, and I am impressed."
Latest Bring-A-Trailer Listings
On the Cars In Depth Bookshelf:
At the Drive-In
Welcome to Cars In Depth:
- Cars In Depth
A realistic perspective on cars and car culture.
The original 3D car site.
- When a Gold American Express Card Isn’t Veblen Enough: The Gold DeLorean
- Did BMW Crib Rolls-Royce’s Vision Next 100 From Gordon Buehrig’s 1948 Tasco Concept?
- Koenigsegg Regera – 3D Photos
- The Path to Fiat Chrysler’s Future Doesn’t Lead Through This Door
- No, Jalopnik, Electric Cars Weren’t Ruling the Road in 1916
Find Us On Facebook