The Edsel: “… yet with a classical element of conservatism in its styling which will give it maximum appeal.”

Bring A Trailer has a nice 1959 Edsel Villager station wagon and I realized that I had some photos of a ’59 Villager taken at last year’s Orphan Car Show in Ypsilanti. One would think that a site that features 3D images of cars would have more than a few of the Edsel, one of the oddest shaped cars ever, but upon inspection it appears that we’ve only shown one murdered out Edsel that Murilee shot at a LeMons race. So we’ll be featuring Edsels today, starting with this film made by Ford to clue in middle management at FoMoCo on the upcoming Edsel reveal. It laid out the strong argument for a brand in between Ford and Mercury. A strong argument that made a lot of sense until people rebelled at what the film described as “A new and different car in every respect yet with a classical element of conservatism in its styling which will give it maximum appeal.”

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