1959 Edsel Convertible

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As mentioned in the last post, for the 1959 model year, Ford reacted to the poor public response to the ’58 Edsels by trying to save money and hanging Edsel front and rear ends on Ford bodies. They also toned down the styling, particularly the horse-collar front end. It didn’t work. North American sales dropped from ~68,000 units to 47,000. Actually there really was a market for “medium priced cars”, luxury at a lower price point, as the Ford LTD and later the Chevy Caprice would demonstrate. The the late 1950s, following a deep recession in 1957, wasn’t a very good time to sell more upscale goods. In the 1958 and 1959 model years, American Motors’ Rambler American alone outsold the entire Edsel line.

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