So I’m reading the comments on Baruth’s latest piece of automotive fiction (no, really, that’s no slam, Jack’s a friend, he sometimes writes fiction), with Speed TV on in the background. A commercial starts, and I hear what surely has to be the opening chord and drum beats to the Drive By Truckers’ song, Where The Devil Don’t Stay. It turns out it’s one of two new commercials for STP’s Complete Fuel System Cleaner with soundtracks that use DBT songs and voiceovers by Drive By Truckers member Mike Cooley. Mike’s got a nice southern drawl and I suppose that if they were going to use the band’s music, they might as well use him too, instead of hiring Sam Elliot. The ads are called Stop Sign and Left Lane and both feature a black special edition Richard Petty Dodge Challenger. Stop Sign features Where The Devil Don’t Stay and Left Lane features the DBT’s Lookout Mountain.
It makes perfect sense, for DBT to license their music for automotive advertising. The Truckers’ music is richly steeped in car culture. We’ve featured their music on our weekly Car Tunes feature before. One thing, though. In their song, Outfit, there’s a lyric.
Well, I used to go out in a Mustang, a 302 Mach One in green.
Me and your Mama made you in the back and I sold it to buy her a ring.
That has to be artistic license. Nobody was ever conceived in the back seat of any Mustang. There’s just not enough room back there.