Feeding The Press

Dodge Fortune Cookie

Works for me.

When a car maker springs for lunch they usually expect something in return – like your undivided  attention for 20 minutes.

At the MAMA (Midwest Automotive Media Association) Spring Rally at Road America today Dodge’s SRT division bought lunch so Ralph Gilles got to bend our ears for a few minutes.  Nothing wrong with that.  Ralph is a pretty interesting guy and his SRT division is gearing up for some pretty exciting stuff right now including, soon, the 2013 Viper, a couple of copies of which he brought along.

One need look no further than the fortune cookies for some subliminal messaging, though.  And, yes, those are the power ratings for the Viper.

2013 Viper SRT

2013 Viper SRT – look but don't touch

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