There are plenty of great websites about cars but none of them, so far, have taken full advantage of the technologies available today. Ironically, though much of personal computer technology has been driven by the need to display graphics, the average automotive website doesn’t have anywhere near the visual pop that the traditional “buff books”, the monthly magazines like Car and Driver and Road & Track have had. The problem, though, with flashy graphics on websites is that auto enthusiasts worry that the car sites that do highlight graphics and video will gravitate to the lowest common denominator and subsequently lose interest for serious car guys and gals. Auto enthusiasts love pictures of cars, but that’s far from the only reason why you visit car sites. You want to be informed as well as entertained.
Cars In Depth is the first (and only, so far) 3D car site. If you note, though, we aren’t calling the site Cars In 3D (though you’re welcome to use carsin3d.com as a shortcut to access the site). While we’re using a little wordplay in our name to subtly reference our stereo imagery, there’s more than one meaning to “depth”. There’s way more to this site than 3D. We’d like to believe that we look at all the dimensions of cars and car culture. Yes, 3D is flashy, but to begin with, a car site is an ideal application of 3D. More to the point, there’s plenty of substance backing up the flash. Cars In Depth has lined up some of the most talented automotive writers working today. Some of their names are, no doubt, familiar with you, while we also think that we’ve identified some talented newcomers to join them. Our writers don’t pull punches or bullshit the readers. They say what they think, tell it like it is and lay it on the line with entertaining style. With all due respect to other sites, we’re neither obsessive, nor awesome nor do we think that we hold all the truth. We do, however, love cars and car culture. If you’re here, you do too.
Using 3D is not just a gimmick, though we won’t shine you on and deny that we’re using it at least in part to get a lot of attention as we launch. Though it is a flashy new technology, we genuinely think that an automotive site is perfect for using 3D graphics. Cars are real three dimensional objects and just don’t look quite the same in person as they do in a flat photograph or video. At the same time 3D movies and games and associated hardware are proliferating by leaps and bounds. We’d be stupid to not recognize the growing acceptance of 3D imagery by consumers. 3D isn’t the future, it’s now!
So it’s a good business move. Why do you think that the lineup of writers that we have here have eagerly signed on? That’s the important point, Cars In Depth is not just about 3D but about talented and entertaining writers discussing cars with an informed and thoughtful readership. Sure, we’ll talk about the auto industry and politics should the need call, but the main focus is going to be on cars, driving, and car culture. Also, don’t think that we’re too serious around here. We like to press on the go fast pedal and laugh as much as the next car guy or gal. We’re not politically correct and if we say something that offends, well, you’re free to start your own website and tell everyone how much we suck.
There’s another point that you should know. Unlike at almost every other major car site where the writers have no real control over content, Cars In Depth is a cooperative. All of our writers and technical staff own the site, we report to nobody but our own consciences and our readers and maybe, perhaps, possibly, each other. All of the other major car blogs are owned by companies that set policies and have editors that act as gatekeepers. Most of our writing staff has experience as editors, they don’t really need somebody to edit their copy. They’re all good writers with unique voices. I trust them to put up posts that will interest you and we don’t need corporate overseers telling us to run lots of cheesy photos and graphics or whore ourselves to traffic stats.
We’re still riding with our training wheels. but as 3D matures and proliferates we hope to continue to grow. We’re the first 3d car website and we will make every effort to give you the best 3D experience. Please bear with us while we get a handle on the technology.
We’re always open to comments and constructive suggestions. Please feel free to use the contact form if you have anything that you’d like to offer. Speaking of comments, vigorous debate is encouraged and please register so you can comment here. However, flaming and ad hominem attacks are not. Flaming of the site, our writers or other commenters will not be tolerated and such comments will be deleted. Please don’t do to others what you yourself would find distasteful if you were on the receiving on of it.
Now a word about ethics. We get free stuff from companies so that we’ll write about their products. We get the use of cars so we can write reviews. We get review copies of books. We also figure that our readers aren’t stupid and understand that if we disclose that information, they’ll trust that we aren’t likely to be bought off by the freebies or by advertisers. Advertisers are our customers too, though, so we’ll try to treat them fairly. If their products suck, we’ll say so, but don’t think that our opinion is bought when we praise someone. Similarly, our reviews or articles may refer you to a site like Amazon where you can buy the products or books mentioned. It’s our site policy to actually try to make money on this enterprise so be advised that some of our links may be part of affiliate programs in which we get paid if someone buys something.