Hey dude, mind if I smoke your car?
Green is the new, well, green. Automakers large and small have jumped on the (biofuel powered) bandwagon, hoping that way lies profit, or at least a government handout. Group Lotus didn't want to merely bask in the reflected green light from their customer Tesla, they've introduced the new Eco Elise concept to display their own corporate enviro bone fides.
You know we're in a new era when one of the world's great sports car companies starts using words like "holistic" and "progressive".
The Eco Elise may appear to be a normal Elise S with a different paint job and interior trim, but that similarity is only skin deep. Actually, it's not even skin deep. The Eco Elise has body panels made not of fiberglass or carbon fiber but rather uses hemp to reinforce the plastic composite. That's hemp, as in pot, reefer, weed, chronic etc. Okay, so this "sustainable" hemp, grown in nearby Anglia to keep carbon impact down, was crossbred to deliver strong fibers, not sticky colas, but like all hemp plants it still has some level of THC, marijuana's active ingredient, albeit miniscule.
Hemp is also used in the hardtop and in the construction of the lightweight seats. Other green features are sisal carpets, naturally colored wool upholstery, and an eco-friendly water based, low temperature curing paint process developed by DuPont. To highlight the hemp material, a racing stripe of the clear-coated composite runs the length of the Eco Elise. The shift indicator light has been reprogrammed to encourage better fuel efficiency. They even managed to trim 70 pounds of weight. Since the base Elise already reflects Colin Chapman's dicta: "add lightness", most of the weight reduction comes from using lightweight wheels and a lightweight audio system, I assume with smaller and lighter magnets in the speakers.
I wonder if the Eco Elise comes with an ashtray. Just don't try driving the Eco Elise through customs.
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You know we're in a new era when one of the world's great sports car companies starts using words like "holistic" and "progressive".
The Eco Elise may appear to be a normal Elise S with a different paint job and interior trim, but that similarity is only skin deep. Actually, it's not even skin deep. The Eco Elise has body panels made not of fiberglass or carbon fiber but rather uses hemp to reinforce the plastic composite. That's hemp, as in pot, reefer, weed, chronic etc. Okay, so this "sustainable" hemp, grown in nearby Anglia to keep carbon impact down, was crossbred to deliver strong fibers, not sticky colas, but like all hemp plants it still has some level of THC, marijuana's active ingredient, albeit miniscule.
Hemp is also used in the hardtop and in the construction of the lightweight seats. Other green features are sisal carpets, naturally colored wool upholstery, and an eco-friendly water based, low temperature curing paint process developed by DuPont. To highlight the hemp material, a racing stripe of the clear-coated composite runs the length of the Eco Elise. The shift indicator light has been reprogrammed to encourage better fuel efficiency. They even managed to trim 70 pounds of weight. Since the base Elise already reflects Colin Chapman's dicta: "add lightness", most of the weight reduction comes from using lightweight wheels and a lightweight audio system, I assume with smaller and lighter magnets in the speakers.
I wonder if the Eco Elise comes with an ashtray. Just don't try driving the Eco Elise through customs.
Labels: Elise, Environmentalism, Green cars, Hemp, Lotus
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